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Learn more... Emarketing Articles
Increasing return traffic to your Website.
By Nate Rodnat
More return traffic means more sales so make sure the person visiting your site sees something they like so that they enjoy their first visit providing visitors a reason to come back.
Design a good web site:
This is a key element in getting return traffic. The web site should be easy to navigate; also provide the visitor with the information he or she wants. Browsing the web site should be a pleasant experience and the required information should be found easily within a few clicks.
An interesting way to increase return traffic is by asking people if they want to be informed about updates or by taking their feedback. You could also send out thank you notices for order purchases or conduct discussions with your visitors at your web site. Ask yourself if your web site provides complete information that a visitor needs? If your web site does not provide him with complete information then you risk losing them as they might opt for a competitor service
Your web site must be kept up to date. If description about a new product or service is added to your web site then make sure to provide a link back to the products page. Try to check your content and see if extra pages can be added to make it more informative. Analyze every aspect of your web site. Look at your site from the point of view of the visitor and ask questions like would I buy from this site or would I return to this site? A few principles to follow:
Your website should be easy to navigate.
The visitor must be able to reach you by several ways Provide detailed information about your products and services online
Email Marketing:
This is a more active method of encouraging return traffic and can be very effective when used properly. However spamming (including mass e-mail campaigns, pop up windows and using unrelated keywords which make the site come up in searches) must be avoided completely. The use of spam blockers is increasing everyday and there are increasing chances that your email is likely to go unread.
You could ask the customer to fill out a form on whether he is interested in joining your mailing list and what information he would like to receive in the future. Visitors could also be given the company’s phone number which could be another channel for obtaining information.
About the author:
Marvist is a Professional SEO firm providing professional SEO , pay per click management, internet marketing research and web analytic services to help companies to increase online sales and improve their profitability. Marvist has clients in seven countries USA, Canada, UK, Spain, Japan, Australia and New Zealand.
Article Source: http://www.Free-Articles-Zone.com
Growth of Search Engine Marketing In Online Business
By Nate Rodnat
Search engine marketing (SEM) is a set of integrated marketing methods that are used to promote your website or online business on Internet. It enables to reach your target audience and spread your business into global market at a relatively low cost. The method of SEM involves SEO, paid placement and paid inclusion. The functions of SEM are similar to other advertising methods, which you might have already used. But a SEM has certain advantages over the other advertising methods like, economical feasibility and easy way of reaching target audience.
The following reasons explain the necessity of search engine marketing for your online business.
Usage of search engines:
According to the Web Developer’s Journal, 9 out of 10 searchers are browsing within top 30 search results, and more popularly 78% of them wouldn’t search beyond Top 10 search results. Therefore it is necessary to get high search engine rankings for your website, which is possible by search engine marketing. Moreover, there is huge investing on search engine marketing. In 2007 North American advertisers spent US$12.2 billion and the UK advertisers spent £2.2 Billion on search engine marketing.
Growth in business proceedings:
As per the recent survey conducted by Forrester Research, the US online retail sales reached $175 billion in 2007 and are expected to reach $335 billion by 2012. According to 2007 reports of IMRG e-Retail sales index, the online retail sales in U.K grew by 54% over a year reaching £46.6 billion from £30.2 billion. Usually the growth in business proceedings will be increased from consumers who are shifting their spending from traditional stores to online sales. Search engine marketing emphasizes the growth in online business industry and provides an insight on the revenue generated from search engines.
Enhancement in search marketers:
The survey conducted by BtoBonline business magazine has found that there has been huge enhancement in the search engine marketers like,
• 69.4% of search engine marketers are launching new ad campaigns in 2008 and 36.2% among them are planning to hire additional staff
• 60.1% of search engine marketers are increasing their overall marketing budgets in 2008
• The major increase in budget will be found in online marketing with 79.1% of marketers planning
Advertisers are shifting their investments:
The survey conducted by SEMPO states that many advertisers are shifting their investments from different marketing and media strategies to SEM. The following are some of the findings,
• 20% of advertisers are turning their money from print magazine ads
• 13% are moving funds from their print newspaper ad budget
• 13% are shifting TV spot dollars
• 16% are moving direct mail dollars
This information gives you the facts about the growth and development of search engine marketing and its necessity for improving your online business.
About the author:
Marvist is an internet marketing firm providing affordable and professional seo services to increase search engine ranking of the website, pay per click management to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.
Article Source: http://www.Free-Articles-Zone.com
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