Integrated Marketing Communications provides
for a greater return on your marketing investment
when planned properly. It gives you the ability
to re-enforce one common message and stand
out amongst the competition. It also attracts
the prospective customer via increased awareness
while retaining your present customers.
Most successful integrated marketing campaigns
utilize an integrated approach to their message
delivery. This approach can take on many forms
such as print media, broadcast, direct marketing,
out-of-home media, internet marketing and
personal selling. Whatever the choice of media,
the implementation of an integrated marketing
program yields a greater awareness and response
for the expenditure. The ability to utilize
some, if not all of these varied marketing
media formats creatively serves to re-enforce
a commonality of message, while increasing
delivery of message frequency.
Optimum Marketing Motive Power:
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The Marketing Communications Mix:
A specific mix of advertising, personal
selling, sales promotion, public relations,
and direct marketing a company uses to pursue
its advertising and marketing objectives.
Marketing Mix: The Four P's
also known as the Marketing Mix is the strategic
blending of a company's product or service,
price, place and promotion.
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