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Copyright 2005 Donna Gunter
Most business owners hate the entire marketing process. I find
marketing to be an energizing exercise to showcase my
creativity, however, and enjoy it -- when I do it. However, I
fall into the same trap as millions of other small business
owners -- I'm so busy with clients (my profit-generating days)
that I often push aside my marketing (my business development
days).
So, to aid me in my marketing efforts, I try and "get the most
bang for the buck" out of what I actually end up doing -- and
try to do that with a minimal amount of effort. These are 10
tools that I use in my marketing efforts that help me
turbocharge my marketing:
1. Assessment Generator: Like to create an interactive survey or
assessment that will help your visitor learn something about
his/her life or business? With Assessment Generator, you can
create online assessments that you can post to your website to
increase your traffic and attract more clients.
http://www.profcs.com/app/aftrack.asp?afid=256129&u=www.assessmen
tgenerator.com
2. AudioAcrobat: AudioAcrobat makes audio streaming fast and
simple, whether you want to add an audio greeting or audio
testimonials to your website or send out an audio postcard or
record a teleclass. http://dgunter.audioacrobat.com/
3. Ezine Director: Ezine Director is a great service for
creating, mailing and reporting back on the success of your
newsletter. I love to be able to see how many readers opened my
newsletter, who opened the newsletter, and what links they
clicked on from the newsletters. EzineDirector offers the
service free of charge if you send out less than 249 emails per
month. http://www.ezinedirector.com?affiliate_id=250924
4. FreeAudioConferencing.com: Ever need to meet with colleagues,
associates or even family members at a distance but don't want
to do it face-to-face? A teleconference bridge line can bring up
to 100 people together at one place over a teleconference phone
line. You can also conduct classes and training this way. And
best of all, it's free! www.freeaudioconferencing.com
5. Google News Alerts - Need a quick way to find out who's
talking about you online? Want to know on what sites your
content might end up? Need to discover what your competitors are
up to? Google Alerts let you type in an unlimited number of
search terms, like your name, your company name, your industry,
the name of your competitors, etc. Google will then deliver an
email alert for any mention of your search term online. This is
a wonderful way to track your own PR as well as industry trends.
http://www.google.com/alerts
6. Kickstart Cart: Kickstart Cart is easy to use and setup, and
offers the ability to create affiliate programs, follow up with
prospective and current customers with autoresponders, create
coupons for limited-time offers, as well as enable buyers to
immediately download electronic purchases (ebooks, audio files).
There is a free 30-day trial, but don't sign up until you have
the time to test drive it--30 days goes by fast!
http://www.kickstartcart.com/app/?pr=31&id=59401
7. Press Release Distribution Services: A well-written press
release about a new development in your company can earn you
great amounts of free publicity, at little or no cost! I use the
services that distribute the releases at no cost, and several of
them offer a low-cost upgrade ($10-$30) to expand the reach of
your release. To see the listing of the free services that I
use, visit http://www.onlinebizcoachingcompany.com/resources.htm
8. Submit Your Article: If you've ever tried to manually submit
your articles to article directories, you'll find it to be a
time-consuming task. SubmitYourArticle.com automates this
process by allowing you to submit up to four articles each month
and then distributes the articles to hundreds of web sites,
article directories and ezine publishers. I've just started
using this service, and I'm already seeing results!
http://www.submityourarticle.com
9. SalesLetter Generator: Need to create a quick one page
website for a special program or product you're offering? I
often need to do this, but need a bit of help in writing the
content. Salesletter Generator asks you a series of questions
about what you're offering, and when you've answered the
questions, generates a one page sales letter in HTML that you
can post immediately! It saves me lots of time and energy--much
easier than trying to determine how to write this on my own!
http://www.ebookgenerator.com/cmd.php?Clk=1227194
10. Typepad: I've tried out several blogging software services,
and Typepad is the one that I found to be both simple to use and
powerful. You can set up as many blogs as you desire with a Pro
account, and you can customize your blog in an infinite number
of ways. You can also password-protect your blog and use it as a
client-only portal to share info and files with your client
base. http://www.typepad.com
Marketing can be a chore, or it can be a creative process that
ignites your business. See how these tools can help you
turbocharge your marketing plan!
About the author:
Online Business Coach Donna Gunter helps self-employed
professionals make more profit in less time online. To sign up
for more FREE tips like these and claim your FREE ebook,
TurboCharge Your Productivity: 50 + Tools To Help You Automate
Your Business and Make More Profit in Less Time Online!, visit
her site at http://www.OnlineBizCoachingCompany.com .
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