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The Importance of Setting Up Your Own Website Online
By Mal Keenan
Copyright 2006 Mal Keenan
The importance of a website for any online endeavour cannot be
understated. There are some who claim that you can make money
online even without a website. This is true. It is possible to
earn some income without the benefit of your own site. I would
say that for the little money that it takes to set up your own
domain name and hosting you are putting yourself at an
disadvantage by not setting up your own storefront online.
Even if you register your own name(ie http://www.malkeenan.com)
as your domain name, it is a start. Domain names can be
registered for as little as $3 per year. When you become a
famous online entrepreneur people will have a place to visit:-).
The fact is, a website will make your business a whole lot
easier.
Let's look at the distinct advantages of having your own website:
A website is your headquarters in cyberspace. You can fully
automate its functions and leave it. If you do things right, it
is capable of handling almost every aspect of your online
business.
A website can serve as your digital store. You can display your
products or a description of your services as well your
portfolio in its pages. You could include a payment system, with
the process summarized by a payment button, to make purchasing
very convenient for your prospective customers.
A website can also be a directory for your affiliate links. I
absolutely discourage affiliate marketers using the affiliate
website provided by most affiliate programs. What happens if
they go out of business and you have spent time marketing their
site? Better to market your own site and then change affiliate
links if required.
A website is a must for branding your name and your business.
Branding is an essential process in Internet marketing. Your
brand is the reputation you will build for yourself which could
spell the difference between success and failure in your chosen
market. Having your own website is not only a mark of
professionalism, but it is also a way to make yourself and your
business more recognizable to your chosen market.
A website can serve as your calling card on the World Wide Web.
With all the anonymity that pervades the Internet, potential
clients many times feel hesitant about transacting online.
Having your own website will allow them to perform a "whois"
check on you, where they can find your personal details,
verifying that you are a REAL person. I also suggest you post
contact details and a photo on your website to further gain your
visitors' trust.
With all the advantages that a website can provide for your
business, failure to have one is simply not an option. If you
wish to be competitive in the online world, you will need your
own website.
