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Marketing Your Books Can Be Fun And Profit Making
By Jim Green
Marketing your writing output can be fun, exciting, creative and
profitable.
It can also prove very frustrating and expensive if you do not
know how to evaluate cost effective methods of viral marketing -
offline and online.
Over the years people have come to know me for my ability to
develop low cost and no cost strategies for marketing and
promoting a business, product or service; strategies that have
realized handsome returns over the years.
Here is a recent example of what I mean...
Just as I was checking the proofs for my next book "How to Earn
Money in Retirement" I received a telephone call from a leading
London PR consultancy inviting me to address 500 newly-retired
couples at a seminar to be held in Essex, England, on Thursday
24 November; all potential customers of their client the world
wide builder Bryant Homes.
The invitation came my way because the first book in this series
"Your Retirement Masterplan" is a runaway bestseller (No.2 on
Amazon.com out of 3157 competitive titles) and also because one
of the partners in the consultancy chanced to hear me speak in a
recent BBC radio interview.
So what do I get out of this unique marketing opportunity?
1. The client buys 500 copies of "Your Retirement Masterplan"
2. I earn 10 percent in royalties from this bulk book purchase
3. I get to sign 500 copies individually
4. I get the opportunity to pass around my business cards
5. I get to address the retirees in a 20-minute talk on the
third age adventure
6. I get the opportunity to promote my next book
7. I get 500 potential new customers for my future books
8. I get an all-expenses paid trip to the venue
9. I get a substantial appearance fee
10. I get exposure from local television covering the seminar
This is the quintessence of viral marketing and not only does it
cost me nothing, I also make a profit out of the deal.
Put on your thinking cap and come up with examples of similar
ways you could market your produce for free and make money at
the same time.
If you would like to learn more about creative writing and
promotion, visit the website featured in the resource box below
where you review the entire range of my online activities.
About the author:
Jim Green is an online entrepreneur and established author with
an ever-growing string of niche bestselling non-fiction titles
to his credit. http://how-to-products-xl.com
