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How I Boosted My Conversion Rate by 33% Overnight
Once upon a time, I used to work as an air traffic controller.
As you might imagine, rapid technological advancement requires
that controllers do a lot of reading to keep up with, and
execute, procedural changes in their work.
As such, the first fifteen minutes of every shift was set aside
to review new material in the 'Read and Initial' file, posted
since your last day of work.
In addition to operational changes, the 'Read and Initial'
contained administrative news on local, regional and national
levels.
Some reviews would be easy. I'd read one short memo about an
upcoming retirement party and then I'd be off to the coffee pot.
However, there were other days when an hour wouldn't have been
enough time to properly digest everything. But you were stuck
with only fifteen minutes.
So, how did I make sure I fully understood all the information
before sitting down to work on those 'information overload' days?
Well, fortunately for me, I had the best crew partner on the
planet.
After quickly skimming the notes, he'd tell me all the nitty
gritty details. In the telling, we'd both learn and understand
the changes better.
I often learned more from hearing him explain what he
understood, than if I had read the company's legalese a hundred
times.
Why is that?
Because I learn best by first hearing information, THEN reading
about it.
Knowing that, it surprises me that it took me so darned long to
appreciate my friend Shaun's suggestion that I put audio on my
site.
Months after he told me how audio had boosted his conversions
and how simple it was to do, I finally took half an hour to
prepare a recording.
Incredible!
My sales skyrocketed by 33% overnight.
I've heard of conversion rate improvements of over 400 percent,
simply by adding an audio snippet.
It makes sense.
Most of us are inherently lazy. Why read when you can listen
instead?
Too, printed text isn't capable of capturing and holding
attention like a human voice.
Adding your picture and an 'About Us' section to your site goes
a long way to fostering trust and credibility, but your voice
will take it home.
In addition to increasing your conversion rate, audio may also
help reduce your email and overall workload.
I use Jay Jenning's Sonic Memo on my site, and after a review of
all the other audio programs out there, I believe Jay's is the
best.
If you've been looking for an easy way to drammatically increase
your site's conversion rate, I highly recommend talking to your
visitors, using Jay's technology.
But don't wait as long as I did. Jay is raising the price of
Sonic Memo by $50 on October lst.
© Copyright Rosalind Gardner, All Rights Reserved
Article by Rosalind Gardner, author of the best-selling "Super
Affiliate Handbook: How I Made $436,797 in One Year Selling
Other People's Stuff Online". To learn how you too can suceed in
Internet and affiliate marketing, go to:
http://hop.clickbank.net/?nathanoct/webvista2
About the author:
In January 1997, Rosalind Gardner received her first 'web check'
and hasn't looked back since. Trading her career as an air
traffic controller for full-time netpreneurship in early 2000,
her various internet projects now entertain and inform millions
of visitors annually. She offers this article with YOU in mind,
knowing that if she can earn a good living online, YOU can too.
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