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All the products that you want to sell online are ready. You
have already signed up with the Google Adsense program or with
other affiliate marketing programs and you have already prepared
the ad you want to post on your affiliate's site. Your mind is
now set to being the next most successful online businessman.
But is there anything else that you might have forgotten to
prepare? Maybe none. But how about your landing pages? Are they
all set for your business?
Landing pages are simply web pages where visitors are directed
to whenever they click a result in a web search or whenever they
click a web ad. For affiliate marketing, landing pages would
refer to the web page where you, as a merchant, would want your
potential customer to be directed after clicking your ad on your
affiliate's website. Landing pages are, at most times, nothing
really different from other web pages in a particular website,
especially if the said website is an e-commerce site. Some
online businessmen would even use the homepage of their websites
as the landing page for their ads. Are these businessmen making
a big mistake? Or should you follow their method in creating
landing pages for their ads?
Well, you can always follow what most online retailers do,
directing their potential customers to the homepages of their
websites. But if you want to achieve something more from your
online business, and if you want to earn a lot of profits, you
better create a special landing page for your web ads. Why? Here
are a few reasons why you need to use landing pages for your web
ads. And take note, it would do you a lot better if you create a
great landing page than a so-so one.
Reason no. 1: It is the only way you earn conversions in an
affiliate marketing program.
There are a variety of affiliate marketing programs today, but
most of these programs let the merchant pay the affiliate in a
pay per click basis. Basically, all you have to do is sign up
with the program and submit your ad. The program owner would
then distribute your ad to various affiliates who would then
place your ad on their websites. Whenever your ad is clicked, a
visitor would be directed to your landing page and you would
have to pay the affiliate for his service.
As a merchant, you earn in an affiliate program through
conversions--that is whenever a visitor that is directed to your
site actually buys a product on your site. Without these
conversions, you actually earn nothing from the program. Also,
the more visitors that your affiliates have directed to your
site, the larger would your expense be. And the only way that
you can recover from these expenses is through conversions.
Now, you sure won't get any conversion if you have posted an ad
on your affiliate's site without an actual landing page for the
potential customer to be redirected into. It's just like
advertising a product without actually having a store to sell
your product. Your advertisement may be enticing enough to
encourage people to purchase a product, but without the landing
page, how will they know how to purchase the product
It is therefore important to have landing pages for your ads
because it is the only way for you to earn something in an
affiliate program. Without landing pages, all you do is spend
money paying your affiliates without actually getting anything
in return.
Reason no. 2: Other web pages may just not be enough.
Many people make the mistake of making their website's homepage
as the landing page for their ads. The same is true for those
who make use of other pages like a "contact us" page or a
product page. Homepages are often designed to serve multiple
users and contains a lot of links to other pages or to other
websites. The same is with the other two pages mentioned. If you
want to be successful in an affiliate program, we're sure that
you don't want your landing page to cater to the needs of
various people, most of which may not be really interested with
your product.
When choosing a landing page, you must always have the customer
directed into that page in mind. Therefore, your landing page
must be relevant to the keywords and the contents you placed on
your ad. It is also important that the landing page can induce
your visitor to take action--that is to purchase your product or
at least provide leads for potential customers.
Final Word
You probably entered into an affiliate marketing program with
these things in mind: to save on advertising expenses and to
gain more profit. But if you get into an affiliate marketing
program without actually having a landing page, you'll end up
paying too much without getting anything in return. So if you
still don't have a landing page for your ads, you better start
creating one now. And don't get us wrong; it isn't enough for
you to have just a landing page--it should be a great landing
page! Author is writter for sites such as Information Today
About the author:
Author is writter for sites such as Information Today
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