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HOME >> Affiliating in the Season of Love

 

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Affiliating in the Season of Love
By Rosalind Gardner

 

 

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Aaah... the season of love. Such a special time of year. For
those in love, those looking for love, and ESPECIALLY for
those SELLING love - on the Internet! :-))

I started my ebusiness with Internet dating service affiliate programs, and they STILL provide the bulk of my income.

Internet dating services can also be lucrative for you.

You may wonder, "How is that possible? Aren't there too many
dating service affiliates already?"

Well, yes, there are TONS of Internet dating service
affiliate sites.

Take a good look at them though.

Most of them are complete crap. The pages are covered with
banners and links, but ZERO content.

And CONTENT is why my sites are so successful.

I review the services that I promote on my site to help my
visitors choose between the vast array of services available
to them.

I write articles that help my visitors learn about how
Internet dating works and how to make it work for them.

I also send a newsletter to help my visitors stay abreast of
new services and good discounts.

Did you notice that I said 'help my vistors' three times?

Helping your visitors is the ticket to success - and there
are still PLENTY of tickets left for that train.

One of the reasons that dating service products sell so well
online is because they are relatively inexpensive.

They're also available for immediate delivery, and goodness
knows, most of us are into instant gratification.

Let's not forget that 1 in 2 marriages in North America
flounders, so there are MILLIONS of singles out there
looking for love.

All of those factors make dating services easier to sell on
the 'Net than hard goods.

Too, generally those who buy an online dating service
membership remain a member of the program for between 4 and
6 months, and most dating service affiliate programs offer
commissions on recurring sales.

So, instead of making $10 for a one-shot deal, you'll earn
40, 50 or 60 bucks when you signup just one customer!


Courtesy of Yahoo! Personals, here are a few more things for
you to consider Internet dating services:

16.3 million (6.1 million women and 10.2 million
men) visited personals/dating sites in 2002.
~­ Jupiter Research, December 2002

The popularity of online personals has grown
31 percent between December 2001 and December 2002.
~­ comScore Media Metrix, February 2003

The Personals/Dating category surpassed both
Business/Investment and Entertainment/Lifestyle to
become the largest paid content category in 2002
with $302 million in revenues, up nearly
threefold from $72 million in 2001.
~ ­ Online Publishers Association, March 2003

Revenues from online personals is expected to grow
steadily to reach an estimated $642 million in 2007.
~ ­ Jupiter Research, December 2002


If those numbers don't convince you, here are the
results for some love-related keyword search terms
for the month of December 2003.

5,355,479 dating
173,547 romance
634,225 love
110,702 girlfriend
59,139 valentine
200,016 single
302,172 american single
72,130 personal ad


Start your own dating service affiliate site right now and you'll be perfectly positioned next Valentine's to take advantage of what everyone is looking for in the 'Season of Love' ... A DATE!

Article by Rosalind Gardner, speaker, consultant and author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can suceed in Internet and affiliate marketing, sign up for Rosalind's "Net Profits Today" newsletter at:
NetProfitsToday.com

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