Search Engine Optimization (SEO) and Search Engine Friendly URLs

If your website cannot be found easily through search engines, such as Google, you may be losing many visitors and potential clients. CMS websites by Envision are designed so that your website can be easily indexed by search engines and rank high in natural search results if you follow our advice.

Friendly URLs and URL aliases - The way you name your URL address is very important for search engines. Every CMS page has its own URL address – e.g. http://www.mycompany.com/products/iphone. We can configure your website to use your own extension, e.g. .aspx or .html or you can use extension-less URLs. We can also use multiple aliases for the same page, which are useful if you need to keep old links working or if you need to create shorter links for marketing campaigns.

Page Meta data - Without it, or if not done properly you will be dead in the water - Title, Description, Keywords -- Envision will specify the title, description and keywords Meta data for the whole website, site section or single page, and you can follow our style for future pages. Of course, we would welcome the opportunity to do this for you after your CMS site is built. We can also define a "dynamic" title that consists of a global title and the name of the current page, so your editors do not need to enter a page title manually for every page.

ALT and TITLE attributes - CMS websites by Envision allows us to add ALT and TITLE attributes to images and links, providing an extra description for the search engines and helping your website get higher rankings. Google requires this or your site will perform poorly.