Branding

Branding is about getting your prospects to see you as the best value money can buy.

It is all about how you package and present yourself in the marketplace. Once you have yourself positioned, you must remain consistent with your message.

Looking for branding?
Get a Quote

Branding - Perceived Value

"People will pay more for
a brand because of its perceived value that it is
a better product than the competition so it must
be worth more".

-Dennis Romano

Branding - To do it, you need to establish and promote a key significant difference/benefit, and create the rationale behind why it is of more value than a competitor’s. The net result should be retaining loyal customers, attracting new ones, and being able to charge a premium.

Branding is more than a name or tag line. Complete branding exercises include researching what distinguishes your product, service or company, and then developing a name, logo, tag line, and message that are consistent across all marketing collateral.

Branding Example

A simple example of branding a commodity:

Turning a corn flakes into a powerhouse brand - the Breakfast of Champions.

1). Put a plastic bag of corn flakes on a table, and in marker hand write "corn flakes - 89 cents - Wheaties.

2). Now put a box of Wheaties next to it with a sign that says, "Wheaties - Breakfast of Champions, Toasted Whole Wheat Flakes - $4.79".

3). Now ask people which one is better and which one they would buy.

News at Envision Dennis Romano LLC
Roysons Wallcoverings selected Envision for Branding and Graphic Design for Roysons Wallcoverings and Roysons Sparks Wallcoverings swatchbook in addition to CMS Web Development and SEO.

Integrated Marketing Communications Services

A critical strategy that dramatically increases your success rate.

Read more…

Web Design Services

Envision is an innovative web design company that provide a series of traditional HTML, PHP and CMS Web-based software applications that have helped businesses create successful website initiatives.

Read more…