Marketing Automation leverages all existing Kentico EMS on-line marketing features, such as Contact Management, E-mail Marketing, Segmentation, Personalization and Lead Scoring, and orchestrates them into a manageable process for the purposes of automated lead nurturing, drip marketing and maintaining an on-going conversation with clients and prospects. You can build automated processes around contacts with various actions including e-mails, tasks assigned to sales people or synchronization of chosen contacts into your CRM.